Tips and Tools for Location-Based Marketing
(Entrepreneur) — Directing customers to a nearby physical location is getting more sophisticated, thanks to mobile devices and emerging technologies known to marketers as location-based services, or simply LBS. There’s no need to get sophisticated in your approach to location-based marketing, however. The technology may be new, but the concept has been around ever since the first phone book listed only thebusinesses in a particular town or region.
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