Building A Hugely Profitable Blog
(Inc.) — Fred Mwangaguhunga started his career capturing stories on film as a wedding videographer, a far cry from the gossip mogul he is today. But maybe that first college job augured where he’d end up: in the media hot seat, where photos and video footage of intimate moments are the coin of the realm. Mwangaguhunga is the founder and CEO of MediaTakeOut.com, a blog-style gossip website that caters to urban readers. The snarky, urban MediaTakeOut is known for breaking news that’s often picked up by CNN, NBC, People, the New York Post and TMZ, and advertisers are buying the hype — literally. The site gobbles up ad buys that used to go to competitors AOL Black Voices, BET.com and Essence.com, while its traffic has continually surpassed them as well.
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