People Don’t Read Brands Out of Obligation Anymore

(Bloomberg) —  Josh Tyrangiel, editor of Bloomberg Businessweek, obviously works at a well-known, storied media brand. Or as some would rightly say, two brands combined. However, Tyrangiel understands that media brands can’t rest on their laurels in the digital age. “People don’t read brands out of obligation anymore,” he said. When asked about how legacy media brands can stay relevant, Tyrangiel said, “you have to be in constant flux mode,” and added that he’d like to see Bloomberg Businessweek on “as many platforms as possible.” “Ultimately I’d love to be able to say to people who enjoy what we do, ‘You can get it everywhere, and you can get it everywhere at this price,'” he said.

Read More…