Five Reasons Consumers Won’t Tune in to Google TV
(AdAge) — Last week, with great fanfare, Google announced its plans to visit your living room via the TV screen. With the promise of interactivity and the magic of the internet on your TV, some industry analysts heralded Google’s plans and predicted a technological renaissance that would change our TV-viewing experience forever. But just as it’s the giant who steps on the most landmines, the search engine behemoth’s plans are doomed to repeat the failures of Microsoft’s Web TV, Apple TV and Yahoo TV. Combined, these companies have a market share of around zero. In the announcement last week, Google executives acknowledged the dominance of TV. The average American watches five hours of TV a day — that’s 10 to 12 times more leisure activity than is spent on the PC. More than $70 billion advertising is spent on TV advertising annually, with 4 billion TV users worldwide. People love TV and they love the internet, but they love them for very different reasons.
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