Communicate With Your Customers: Interview with Kristal Johnson
(The Network Journal) — In her book Better Business Writing, Carol Gelderman noted that writing is the most important form of communication and the most difficult to master. So if you’re a business owner or professional with a Web site, you’re probably wondering what information you’ll present to your target market–in other words, your content. Recently TNJ spoke to Kristal Johnson, a marketing consultant and writer, about what content works for the web. Johnson is founder and president of Key Client Services (KCS). KCS provides Internet marketing tools, and social media consulting.
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