Setting Up Shop For Young Media Consumers
(YPulse.com) — Last week in Essentials we learned guys’ lifestyle network Thrillist had bought members-only e-commerce site JackThreads (described as a “grungy Gilte Group,” by TechCrunch). Then yesterday I pointed to a post on PSFK that gave props to a recent sweepstakes on Urban Outfitters for rewarding readers of the UO blog while potentially attracting new ones. The common thread here? A marriage between online media and e-retail that could raise some interesting questions for publishers, brands and young consumers alike.
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