Will Rupert Murdoch’s Plans To Charge For Access To His Websites Pay Off?
(TheIndependent.co.uk) — The big reveal comes next week. We’ll have a better idea then whether the redesigned Times website and new Sunday Times online offering will be worth signing up for at £2 per week, or £1 for a single day’s access. One thing is certain. No matter how luxurious this new digital experience turns out to be, a large portion of The Times’ monthly traffic of around 20 million unique users will evaporate when, some time next month, News International ends its initial trial period and starts charging. Among those departing users will be Jeannine Steward who, as I reported in March, responded to news of the impending paywall by posting “Adios” on the Times website, adding, “Give me a call when you’re free again.” But then Ms Steward lives in Norwalk, in Fairfield County, Connecticut. I know this because she emailed me to say thanks for “my 15 minutes of fame”. With respect to Norwalk, it probably does not feature highly in the strategies of British media buyers – the people who buy advertising space on behalf of their clients.
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