BET: Turning Ratings Into Revenue
(Targetmarketnews.com) — When it comes to financial executives getting involved in a company’s operations, Michael Pickrum has an enviable task: watching television. As CFO of Black Entertainment Television, a 30-year-old multimedia company owned by Viacom, Pickrum oversees the costs and revenue associated with programming two cable networks, BET and Centric, along with the company’s forays into online and mobile entertainment.
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