Report Criticizes Lack of Diversity In Super Bowl Ads

(Blackenterprise.com) — Of the 52 professionally produced ads by advertising agencies aired during Super Bowl XILV this year, all of the creative directors were white, 6% of which were women, according to a study by the Madison Avenue Project. “I have been authoring report cards on race and gender hiring practices for more than two decades. In all those years, we have never reported on an industry group that is less diverse. Madison Avenue ad agencies are led by almost all white men,” wrote Richard Lapchick, who wrote the report with Devan J. Dignan, Austin Moss II, Naomi Robinson, Brian Hoff and Jamile M. Kitnurse.

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