TiVo-Millward Brown Pact Lets Advertisers Get Granular
(AdAge.com) — In another sign that advertisers are growing more interested in determining what types of people watch their ads — rather than just how many — market-research shop Millward Brown is partnering with TiVo in an effort to pair information about specific segments of consumers with data on how people watch television. In another sign that advertisers are growing more interested in determining what types of people watch their ads — rather than just how many — market-research shop Millward Brown is partnering with TiVo in an effort to pair information about specific segments of consumers with data on how people watch television.
