J&J Puts Global Baby Business Up For Review
(AdAge.com) — Johnson & Johnson is reevaluating its global agency relationships on its portfolio of baby products, a move that could deal a blow to both its longtime lead creative shop for that brand, Interpublic Group of Cos.’ Lowe, along with digital shop Profero. The agency review, which will take six months to complete, follows other recent changes to the health-care giant’s agency roster. It comes as the company is under tremendous pressure to boost sagging sales and faces FDA scrutiny after repeated recalls for some of its over-the-counter medications.
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